Advertising
Barzan Holdings

Challenge

Barzan Holdings is a company established in 2016 by the Ministry of Defence to strengthen the country’s sovereignty and support the long-term development of human capital, industry, R&D, knowledge transfer, and innovative technology in the defence and security sectors. Coinciding with the DIMDEX exhibition, our challenge was to introduce the company and explain its role to the public.


Solution

Through its various activities, from procurement to R&D to investments, Barzan Holdings empowers the stability of the country. Based on the company’s purpose, we developed a unique visual style for Barzan Holdings. This was subsequently brought to life through an integrated campaign using a variety of different media.