Branding
Skyline Automotive

Challenge

Skyline Automotive identified an opportunity in the domestic automotive market. Although being one of the car brands surging ahead in the global market, Hyundai’s local potential remained untapped. Upon its appointment as the new distributor of Hyundai and Genesis vehicles in the country, the Skyline Automotive management team approached Sixty Degrees asking to help develop its brand.


Solution

The local automotive market is characterised by legacy practices rather than progress. The time has come for a new breed of car distributor to enter the stage. Full development of the Skyline Automotive brand, including: ‘Brand Foundation’ development; formulation of the ‘Big Idea’ / Design of the core identity / Look & feel / Look & feel / Design system / Brand guidelines / Brand applications.

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