Job Specific Duties Responsibilities
- Leading client accounts within the agency, with overall responsibility for the client-agency relationship
- Create account strategies, leading projects from conception to final execution
- Establish goals and objectives for internal teams to follow
- Working with strategists to develop communications briefs that meet business needs in an effective and accountable way.
- Supporting the Strategist in writing inspirational creative briefs and going on to direct the strategic development of creative work, presenting and selling this effectively to clients
- Presenting agency recommended communication plans, creative concepts and media plans to the client
- Developing project timelines and managing internal teams and resources and clients expectations to keep timelines
- Identifying, developing, and converting new business opportunities with existing and future agency clients.
- Negotiating contracts and fees with marketing directors and client procurement personnel
- Leading and inspiring those outside of the core team, including creative teams and those in other agencies working on the same account
- Reporting key financial and team data to the agency’s senior leadership and finance department.
- Maintaining a detailed awareness of relevant market trends affecting their accounts, and developments in the wider advertising and communications industry
Qualifications
- Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
- 6+ years experience as an Account Director or Senior Account Manager in a full service agency
- Must have comprehensive accounting, or financial knowledge and expertise
- Should have a good record of accomplishment
- Significant experience in professional client relationship management
- Demonstrable experience in negotiation and meeting client requirements
- A strong account management background, including past experience managing client accounts and supervising account teams
- Experience identifying superior business building opportunities
Knowledge
- Solid understanding of budgeting and reporting on progress
- Knowledge of performance evaluation techniques and metrics
- Working knowledge of MS Office and/or relevant software
- Deep understanding of effective advertising and digital marketing campaigns
- Strong business and analytics knowledge: ability to use alternative analytical approaches to solve marketing problems
Skills & Abilities
- The ability to plan and strategize at a senior level
- A persuasive and confident approach to creative projects
- Excellent communication and interpersonal abilities with aptitude in fostering long-term relationships
- Effective team management capabilities
- A keen attention to detail and budgetary restraints
- Full awareness of creative processes and techniques – including digital platforms
- Outstanding organizational and leadership skills
- Excellent in problem-solving, creativity and a keen sense for business
Competencies
- Excellent relationship-building skills. Builds rapport quickly, maintains and develops on-going and productive relationships
- Excellent client-facing skills. Personable, credible and establishes trust
We’re an integrated branding and creative communications company that helps brands forge strong connections with humans.