Hamad Bin Khalifa University (HBKU)

The Challenge

Hamad Bin Khalifa University (HBKU) recognised a need to redefine its brand identity, as many stakeholders were not entirely clear about its role and position within the ecosystem of Education City universities.

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  • Client


The Insight

As a homegrown university quickly gaining world-class credentials and recognition, HBKU perfectly embodies the change happening locally, moving from natural resources to intellectual capital.

The Solution

Sixty Degrees supported HBKU in the entire rebranding process, developing a new brand identity including a completely redesigned logo as well as the brand’s new look and feel, design system, and various brand applications. HBKU’s new brand tagline is ‘Innovating today… shaping tomorrow’, which captures the institution’s commitment to education and research in order to help the country transform into a knowledge economy.


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