The Challenge
Losail Circuit Sports Club (LCSC) approached Sixty Degrees to review and revise its current brand identity, feeling that it needs a new impulse to meet the expectations and needs of current stakeholders.
LCSC is a place full of energy, where people come together to celebrate their passion for life.
The Sixty Degrees team engaged a number of stakeholders through interviews and workshops in order to come up with a brand strategy that is relevant and can be used in the long term.Subsequently, a completely new visual language was developed, which is vibrant, flexible, and embodies the essence of ‘living passion’.
The new visual identity was first revealed for the annual MotoGP race in Qatar, which provided the perfect stage, enhancing the experience across all stakeholder groups, from racing teams to media to spectators.
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