The Challenge
An all-American automotive brand, Chevrolet has been present in Qatar already since the 1950s. However, as the Sixty Degrees team found out through a thorough research exercise, audiences felt that a true local connection was missing when it came to its present-day communications.
Local customers expect local imagery that goes beyond boring clichés. They want to experience different models in their ‘natural environment’.
At Sixty Degrees, we created a local image bank, where each Chevrolet
model was linked with its distinctive features as well as with a possible
target segment. The race track? It’s where the Corvette feels right at
home. The desert? That’s a perfect habitat for the Silverado. Each and
every shot was approached with a clear vision on our mind and with
attention to every detail that matters.
Previous
Next
We’re an integrated branding and creative communications company that helps brands forge strong connections with humans.