The Challenge

An all-American automotive brand, Chevrolet has been present in Qatar already since the 1950s. However, as the Sixty Degrees team found out through a thorough research exercise, audiences felt that a true local connection was missing when it came to its present-day communications.

  • Project

    Photography Project

  • Client


The Insight

Local customers expect local imagery that goes beyond boring clichés. They want to experience different models in their ‘natural environment’.

The Solution

At Sixty Degrees, we created a local image bank, where each Chevrolet model was linked with its distinctive features as well as with a possible target segment. The race track? It’s where the Corvette feels right at home. The desert? That’s a perfect habitat for the Silverado. Each and every shot was approached with a clear vision on our mind and with attention to every detail that matters.


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