The Challenge

An all-American automotive brand, Chevrolet has been present in Qatar already since the 1950s. However, as the Sixty Degrees team found out through a thorough research exercise, audiences felt that a true local connection was missing when it came to its present-day communications.

  • Project

    Photography Project

  • Client

    Chevrolet

The Insight

Local customers expect local imagery that goes beyond boring clichés. They want to experience different models in their ‘natural environment’.

The Solution

At Sixty Degrees, we created a local image bank, where each Chevrolet model was linked with its distinctive features as well as with a possible target segment. The race track? It’s where the Corvette feels right at home. The desert? That’s a perfect habitat for the Silverado. Each and every shot was approached with a clear vision on our mind and with attention to every detail that matters.

Collaboration

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T: +974 4434 0354, +974 4434 0356 | [email protected]

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