The Challenge
An all-American automotive brand, Chevrolet has been present in Qatar already since the 1950s. However, as the Sixty Degrees team found out through a thorough research exercise, audiences felt that a true local connection was missing when it came to its present-day communications.
Local customers expect local imagery that goes beyond boring clichés. They want to experience different models in their ‘natural environment’.
At Sixty Degrees, we created a local image bank, where each Chevrolet
model was linked with its distinctive features as well as with a possible
target segment. The race track? It’s where the Corvette feels right at
home. The desert? That’s a perfect habitat for the Silverado. Each and
every shot was approached with a clear vision on our mind and with
attention to every detail that matters.
We’re an integrated branding and creative communications company that helps brands forge strong connections with humans.