The Challenge
Qatar Financial Centre (QFC) sought to create an international campaign that would break through the clutter and connect with the right audiences: business decision-makers of organisations reviewing a possible expansion into Qatar and the wider region.
Being serious about business doesn’t have to mean being dull. Stunning executions and powerful messaging ensure that a target audience that has no time to waste is engaged and enticed to learn more.
The campaign builds on the unique benefits that QFC provides to licenced companies, such as up to 100% foreign ownership, a legal system based on English Common Law or the ability to establish local presence very quickly with minimum bureaucracy. These are succinctly introduced, supported by compelling visuals created in 3D that serve as metaphors for the main messages.
We’re an integrated branding and creative communications company that helps brands forge strong connections with humans.